Bradley Portnoy spent six years working as a brand marketer and political strategist before returning to his first love, computers. Since the start of 2015, Bradley has completed an intensive course in software engineering at Hack Reactor, the world's premier coding academy. There, he's built an open-source platform for holding elections, a site that leverages the knowledge of your organization to help you find a place to eat, and more - all in under three months.
Prior to leaving the world of marketing, Bradley worked in the San Francisco digital practice of Weber Shandwick, one of Ad Age's A-List agencies. He helped rebuild the San Francisco digital team, working to win accounts such as Rhapsody and helping VMware break new ground in telling their story. In 2013 and 2014, he led a team responsible for managing Covered California’s presence on social media, including defining their community management processes and content strategy, and serving over 100,000 social interactions during the first open enrollment period.
Before moving to San Francisco, Bradley worked in Washington, DC with Weber Shandwick's public affairs arm, Powell Tate. In 2010 Bradley became the voice of Pepsi on social media as part of the revolutionary Pepsi Refresh Project, helping promote Pepsi's effort to do good and consulting on all aspects of the year-long program. Bradley also worked to define and execute Pepsi's presence at South by Southwest in 2010 and PepsiCo's SxSW activation in 2012.
Bradley was a key member of the team that launched the This Is Personal campaign (ThisIsPersonal.org), an effort by the National Women's Law Center to engage young women to defend their reproductive rights. In addition to helping shape the creative structure of the campaign, Bradley designed a $1.15 million paid media campaign, largely focused on social media, that has contributed to TIP becoming one of the most successful campaigns on Facebook to date. Bradley’s client portfolio also included brands such as Electrolux, the United States Postal Service, and the Bill & Melinda Gates Foundation.
Prior to joining Weber Shandwick, Bradley worked on the 2008 Obama campaign as a writer for the national blog; he later was charged with managing social media for the Northeast in the final days of the campaign. In 2009, he joined the Presidential Transition, working on the team that built the new WhiteHouse.gov.